10 Ways To Promote Your Facebook Page

10 Ways To Promote Your                      Facebook Page

Share

The presence of Facebook in Social Media is growing daily, which means that the number of prospective fans for you and your business is growing just as fast. But how do you keep up?

One of the hottest things going in marketing right now is a Facebook Page.

Here are 10 different methods you can use to promote and grow your Facebook community:

It sounds easy enough but I can’t tell you how many people still don’t do this. You can integrate facebook with your site using the “Like” widget. People who visit your blog won’t know that you have a fan page until you tell. Don’t miss out on this prime opportunity to convert your blog readers into facebook fans!

If you don’t have a LinkedIn group for your industry, make one. It’s your way to demonstrate your expertise, thereby driving business to your company.

This discussion can lead to opening the doors to a higher level of customer service that you might not have otherwise had.

One of the best places to promote your facebook page do that is in the description of your current position. When you describe your position and the company, put a hyperlink to the fan page at the bottom of the description.

If you don’t have a LinkedIn profile, you should get one. Linkedin is one of the best ways to network on a global basis and draw business to your company.

You wouldn’t send out marketing without your company name would you? So don’t forget a mention of your facebook page. All it takes is one line in a prominent location.

The same reasons apply here as your Outbound Marketing. It’s a way of “covering all your bases” and making sure that you reach the widest group of people possible.  A great way to do this is by sending a tweet out every so often on Twitter asking your followers to also become your fans.

Video blogs are also one of the hottest ways to connect with clients and prospects. YouTube allows you to annotate your video with links that you can use to link back to your facebook page. If your video starts to gain traction on YouTube this link can translate to significant inbound traffic to your fan page.

It makes me sad to see the many people that fail to use this valuable facebook real estate for any good.  Instead why not throw a link in there to your facebook page.

Don’t be afraid to include a call to action as well, something like: “Join me in the facebook flow facebook page! http://facebook.com/hackingnetwork”

Build awareness about your facebook page in your email signature by include a hyperlink to your fan page.

When you do this every person you email will have a link to your facebook page, and over time you this will effect an increase your fan base.

Now that the Static FBML app no longer exists so installing a custom Facebook page is more tricky now thank it was in the past, but it is still very worthwhile.  By installing a welcome tab with a large arrow and a call to action you can convert many more visitors to your page into fans.  To really step up your results you can install a “fan gate” which allows you to automatically offer free content, like a video or an eBook, to users as soon as they become a fan. Check out the FacebookFlow fan page for an example of a fan gate.

You’re already adding value to your company website by having a blog section, so up the ante and mention your fan page in directly within your content.

Don’t be afraid to come right out and ask people to join your Facebook page.